PASSIONATE MARKETING & ANALYTICS THOUGHT LEADER
I can define, execute, and lead digital & marketing innovation, data-driven analytics strategies, maximizing customer value, uniting technical challenges & creative vision with a consistent focus on business goals across multiple industries.
Dynamic forward-thinking, creative, marketing, and analytically competent thought leader with more than 20 years of experience spanning multiple verticals, and motivating diverse teams to success. Collaborative-minded team player with successful leadership results with fortune 500 companies, small to medium businesses, and non-profit organizations. Proven ability to lead eCommerce customer-centric analytics and marketing strategy to engage and accelerate the path to customer interactions, build and grow new customer segments, and relationships with existing and future customers.
"The ability to affect change which will positively impact the workplace and society is one of my most valued and rewarding assets."
EXECUTIVE | STRATEGY | MARKETING | ANALYTICS | CREATIVE
FEATURES
EXPERIENCE
2016-Current
President Emeritus | President | EVP
AMERICAN MARKETING ASSOCIATION - DFW
Immediate Past President 2023
President February 2020 - December 2022
Executive Vice President, Special Interest Groups 2016 - 2019
2022-Current
Lecturer - Web Analytics, Information Technology, Web Design
UNIVERSITY OF TEXAS AT DALLAS
Developing content, managing course requirements, and student expectations while introducing technologies and tools used to realize the full potential of web sites, analytics and BI tools, and emerging technologies such as AI with the objective to equip students with the mindset, concepts, knowledge of terminology, skills, and processes to help improve a company’s bottom line.
2019-2021
JCPENNEY CORPORATION, INC.
Digital Manager - eCommerce and Marketing Strategy
Re-established customer trust resulting in 3YR Average Negative Ratings trending down nearly 3.5% and 3YR Average Positive Ratings trending up nearly 0.8% after 2 months
Resolved issues on non-addressed customer inquiries via company app within 30 days
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Maximized customer value through partnerships with Merchandising Leaders to test and learn ~250 innovative marketing tactics and offers
2003-Current
Owner
JUST THE HEART, LLC
A creative designs and service company attentively delivering focused strategies and results for brands serious about their image and results. The company has received numerous recognitions including recognition as a Spotlight Business of the Super Bowl XLV Emerging Business Program, and the Marketer of the Year Award for work submitted in the insurance category.
Additional career information available via LinkedIn
EDUCATION
Executive MBA
UNIVERSITY OF TEXAS AT DALLAS
Master's Degree
Master's Degree
TENNESSEE TECHNOLOGICAL UNIVERSITY
Mathematics
Bachelor's Degree
SPELMAN COLLEGE
Mathematics
Bachelor's Degree
ART INSTITUTE OF DALLAS
Graphic Design
SKILLS
Building relationships Developing teams and partnerships across cross functional groups
In-depth knowledge of analytics tools - Google Analytics, and Adobe Analytics
Strong quantitative and qualitative assessments of customer, marketing, and business impacts
C-Suite communications, Scorecards, and presentations
Data-driven visualization techniques - Tableau to ease the understanding for less technical audiences
Planning, development, and execution of marketing strategies, campaigns, and reporting capabilities
EXPERTISE
SPEAKING ENGAGEMENTS
February 22, 2023
The CG Hour: Leveraging Technology to Transform the Customer Experience
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January 26, 2023
The Fanny Dunagan Show: 2023 Marketing Trends
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January 25, 2023
AMA DFW Executive Luncheon: Key Priorities for your 2023 Marketing Strategy
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June 16, 2022
Marketer of the Year Awards Gala MC
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April 28, 2022
AMA DFW CMO Panel (Moderator): Behind the Marketing Curtain: A Discussion of Successful Marketing Initiatives
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April 23, 2022
AMA National Leadership Summit: Community Outreach, and Public Speaking Workshops
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February 23, 2022
AMA DFW Executive Luncheon: Valuing the Customer: Looking Beyond the Marketing Funnel
ACCOMPLISHMENTS
American Marketing Association (AMA) National Volunteer of the Year Finalist
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JCPenney Marketing and Transformation Town Hall recognition for outstanding marketing contributions & strategic recommendations for business growth and customer engagement and retention
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Just The Heart, LLC awarded Marketer of the Year for Insurance Category
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Just The Heart, LLC secured and satisfied NFL contract for Super Bowl XLV Business Leadership Forum
First Black President of AMA DFW
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Birthed Community Engagement Initiative providing SMBs and small non-profits in the DFW area with free marketing for up to 12 weeks as a result of the COVID-19 pandemic impacts many SMBs and small non-profits experience.
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UTD EMBA Springate Leadership Award
Verizon Excellence Award
Verizon Leadership Awards
AIX & UNIX Certified Systems Administrator, and User
Network & Systems Installation Certifications
SEO Certification - Phase 1
ORGANIZATIONS
American Marketing Association (AMA): 2016 - Present
DFW Chapter
Immediate Past President
President
President-Elect
EVP, Special Interest Groups
Mentor to young professionals
Panelist and Moderator
Leadership Summit
Professional Chapter Council committee for Diversity, Equity, and Inclusion
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National Black MBA Association (2010 - 2012)
DFW Public Relations Chair
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University of Texas Advisory Board (2020 - current)
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JCPenney Women's Initiative Networking Group for Success (2020 - 2021)
Business Resource Team - Business Solutions Committee Lead